And whether you decide to include navigational links, or simply let users scroll, is up to you and whether you think it will add to the user experience or not. No more huge navigation menus and sub-menus. No more wondering if this page or that page should be a parent or a child. There are no more endless lists of pages and sub-pages to organize. We’ve been reading and hearing stories since we were children, so it’s something that comes naturally to us. People are used to following stories, both online and off, so this has obvious user experience benefits. This can increase conversions and inspire visitors to take action. Single page sites often use a storytelling angle that multi-page sites aren’t as good at. That can increase the importance of the site as far as search engines go. By only having one page, you only have one page being linked to. While search engines aren’t necessarily the largest traffic source for a lot of sites, they’re still generally important. Quality inbound links are a big part of how well a website performs in search engines. No more pages and pages of useless marketing propaganda. When you only have a single page to work with, you have to simplify things to their most essential components. When you only have a single page to deal with, maintenance is more streamlined, so long as your code is written well to begin with. That kind of restriction can really speed up page development once you’ve clearly defined what you can and can’t do. Moreso than a multi-page site, a single-page site has to have sections that work seamlessly together. A single page site can also impose certain design restrictions that speed up the process once you have a basic layout in mind. The design process can sometimes take less time, though that depends on how complex the single page is going to be. While this one is not a given, a well-coded single page site is probably going to be faster to code than a multi-page site. The use of a header or other navigational links is often helpful if there are multiple sections on the page, but even without them, the site is usable. You’ll never have to worry about your visitors getting stuck in multiple layers of navigation, endlessly searching for what they need. You might include arrows or other navigational clues, but with rare exception, simply scrolling will bring your visitors from one section to the next. They’re intuitive to useīy default, all a user needs to know to navigate a single page site is how to scroll. But there are a host of reasons to use them if they’re a possible fit. Obviously, single page designs are not ideal for every project. Read on for more information on the benefits, when (and when not) to use them, and some best practices you should follow. If you’re tackling a shorter site, one that would normally have a handful of pages, consider using a single page, and see if it will make the project easier and more user friendly. There are tons of great reasons for using a single page site, from ease of maintenance to reduced bandwidth needs. Single page designs can be an excellent technique for tackling smaller websites, even those that you might not think could ever be done without multiple pages.
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